Help, My House Is Not Selling! – 4 things to consider
The average number of days a property spent on the market in 2018 in Glasgow or Edinburgh has been around 56 or less. So if you feel like your home has been struggling to sell, here are a few key aspects to consider:
Pricing
There is usually a price point where the right audience will start showing interest, so getting it right when your home goes on the market is absolutely essential. The first week brings in the most interest from active buyers on the market, so it is important to catch the eye of buyers looking in the correct pricing bracket from the very first moment.
Presentation
The presentation – photography, floorplans, brochure and description must reflect the pricing point. If buyers feel they are not getting their value from money based on a first cursory glance, your property might as well be overlooked. Keep in mind that buyers spend only a few short seconds judging the appeal of your property so a refresh of the overall presentation might be needed.
Promotion
What has been done to push the property through all the channels? Every time a new property comes on the market with Caledonia Property, we not only display it on our website and on all major property portals, but we also have a list of vetted potential buyers that we get in touch with; we make sure your property reaches the biggest potential audience by using our Facebook and Instagram channels and do our best to leverage all possible outlets to offer the biggest audience reach to your property.
Partner
Having an experienced partner like ourselves on your side ensures you avoid at least some of the stress usually related to a property transaction. Our experienced local staff will be by your side every step of the way with guidance, advice and support – from considering a home sale to delivering the keys to the new buyer.