At Caledonia Bureau we constantly keep an eye on estate agency in an effort to improve the way we do business. Here are the trends we believe will define the property market in 2018:

Online Customer Experience is King

Nowadays most wishful homebuyers start their property search online. The ease of use of online platforms is impossible to ignore. Home searches have become more simple with the availability of online at any time from anywhere. Some of us can still remember the listings in the local paper but nowadays it all starts and ends with a good quality online listing. While traditional methods are not to be ignored – for instance, a For Sale board will still be valuable, but harder to quantify since someone noticing the board will go online to check the listing before inquiring about the property, website and portal listings have become the norm when selling and buying property.

A Property Market Expert Can Still Make a Difference

It might look like listing your home online is just about enough – and we agree some homeowners have the experience and confidence to pull it off. But in our experience, having a property expert with many years of experience on the market gives you an extraordinary advantage in making sure your property is presented on the market under the best possible conditions. From creating the right marketing package to negotiating the final sale price, an experienced estate agents can still help you maximize the value of your home.

HD Video Tours

A high quality video will capture the attention and imagination of potential buyers so much better than photography. Video has been identified as the one essential trend in digital marketing in 2017 with better responses and views than static images. You can subscribe to our Youtube channel and follow our Facebook and Instagram to keep up to date with our latest property videos.

Social Marketing

Social media has forever changed the way we access information. Nowadays most UK adults own a Facebook account, reading news and watching videos, and this trend cannot be ignored any more by the property market. We believe our social media accounts brought us closer to our local community, helped us get better feedback and last but not least made us more available and transparent to our clients. Social marketing for property is here to stay and the only challenge is to figure out the best way to harness it so that it provides better service to our clients.

The way we bring together all these trends and make a better service to deliver our sellers and buyers will define estate agency in 2018. We are all looking forward to it!

As one of the West of Scotland’s longest-standing estate agents, we have had lots of experience managing the ups and downs of the housing market in recent times, so you can be confident you’ll be in safe hands when working with us. With an expert team by your side and a variety of properties on offer, including both property to let and homes for sale, Caledonia Bureau are confident that we can match you with the right home. Give our friendly team a call today, choosing from our offices in Clydebank, Helensburgh, Dumbarton and Paisley.